After their initial launch into the limelight last year, we're looking at how the jewellery brand has evolved over time.
How has ALL INCLUSIVE evolved over time?
From starting out in 2022, a lot has changed in two years. At a surface level, there’ve been lots of new launches and experimentation with materials, styles and of course colour ways. But every brand does and needs to do that.
The deeper level to this journey was all the learning and feedback. Those that have discovered ALL INCLUSIVE have loved the brand, the product and the story. That’s what we’re most grateful for: Having people take a chance on us by spending their hard-earned money on something we’ve created. For them to love it and purchase pieces again is the best feeling in the world.
Now more than ever we’ve been leaning into supporting our community. We’ve ensured that we’re able to uplift and empower our all-star all-female artisans in Mumbai. They’re the backbone to what we do and ALL INCLUSIVE wouldn’t be here without them. We’ve helped create employment for over 500 women from rural communities – a metric we’re really proud of.
Working in America & Attending Trade Shows
ALL INCLUSIVE started out as a personal journey to create meaningful jewellery from a meaningful brand – and while it will always remain that, it was interesting to see how people responded to it when we took part in our first couple of trade shows (in New York and Las Vegas): It became a shared experience. It was beautiful to be part of that moment. Creating such vibrant pieces with neon green displays and entertaining packaging did a lot of the heavy lifting. It made people gravitate to our booths and want to learn about the brand.
Positively Impacting the Planet
The most important part of our R&D is how we can make ALL INCLUSIVE gentler on the planet. It begins with using sustainable materials – a slightly more challenging avenue when it comes to jewellery. We’ve made sure we’re using recycled Silver and Brass as base metals and in the
process for receiving a Trademark for our HPY ZRCNS (pronounced Happy Zircons.
That’s just the first step. We’ve now introduced jewellery pouches made with recycled cotton, biodegradable tags & partnerships with EcoEnclose for mailers made with recycled content and
post-consumer waste.
A massive step was being able to provide carbon neutral shipping on our orders. As of right now we’ve removed 500kg of carbon emissions by partnering with Planet.
What’s next?
The design team stays cooking. They’re always in the studio, finding new materials to work with, new colours to create and design new forms of jewellery.
Last year we launched a Resort collection for women (from which Kelly loved a pair of white hoops) and we’re now working on a menswear launch around Cuban chains and bracelets to launch in time for the summer.
In 2025, we’ll be focusing strongly on exposure. We want more people to learn about ALL INCLUSIVE and get behind what we stand for.
Shop using this link to get money off your order.
Comments