Drama Call recently dropped a new campaign video showing us why their garms are the heaviest in the game.
With the hoodies weighing over a kilo in weight, Drama Call take on a men’s club in which a series of bodybuilders aim to bench press Drama Call’s Hoodies. Their USP of owning the “Heaviest Trackeh’s” runs deep in Drama Call’s DNA and this video shows off that status in a causal and ironic way, without trying too hard to make that it known. It also shows the brands personality maintaining a light hearted and communal spirit, something that is rooted in Mancunian culture.
Drama Call had a crazy year last year with their slew of events and activations strengthening their love and admiration from the city of Manchester. That momentum is only continuing with this campaign.
Some of the BTS.
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