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INSIDE THE HOUSE OF ERRORS NYC POP-UP STORE

We sent someone down to the house or errors NYC pop up to get an insight of what’s going down.



This year has been a crazy year for House of Errors, as someone who’s followed the brand since the early handmade pieces stage, seeing the growth and elevation of the brand in both products, visuals and activations has been so amazing to see. You can literally see it scrolling to the bottom of their feed.



The store follows a rich blue setting decorated with some of House of Errors's heavy hitting products of the past year. From knitwear pieces to both denim and leather products, they also got bags, footwear and accessories on deck. The iconic all seeing eye chair is also on display below an upside down mannequin dripped out in House of Errors.


Additional details I thought were cool is how pieces are hanging from ropes as opposed to racks, the illuminated House of Errors logo outside on the storefront, the all blue wall near the store with the House of Errors logo, the POS desk as a prop and of course the microwave man that's been at attendance at times around the store.


From Brighton to New York, this is truly crazy.


Special shoutout to Dee for taking the content

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