One thing I rate highly about Wole is how openly and in depth he talks about his design process, people seriously underestimate how much consumers actually love hearing about this. I love indulging in a brands progress/process pictures coupled with a paragraph explaining their mindset behind everything. I highly recommend you check that out via Wole's page to see that unfold.
Additionally, he has a very unique concept which is inspired by his nursing background. Tapping into the medical world and biology is a unique source of inspiration as it's not common to see. The advantage is that Wole is able to talk about his real life experiences and things he’s learnt as a nurse and pour that into his clothing, now that cant be copied making it easy to be original. An extended part of his brand also talks about his African roots and culture, just another unique concept that I'd love to see more of in the space (shoutout to the brands and designers doing it)
Wole got an upcoming drop on the way which you can checkout more of via his page, tell him drop while you’re at it!
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