Aisthesisouv just presented their SS25 lookbook and from the collection’s message to the pieces and the overall brand concept, it’s full of substance and storytelling.
The SS25 collection, Eternal Sunshine in the Ashes, is a powerful representation of transformation, resilience, and unity inspired by ancient symbolism and the cyclical nature of life, the collection reflects the delicate balance between survival and renewal. It celebrates the intersection of cultures, where love, diversity, and strength emerge from the ashes of adversity. Through a minimalistic yet profound aesthetic, the collection invites reflection on the power of human connection and the enduring beauty of life amidst destruction.
Key design features include asymmetrical cuts and patchwork detailing, which nod to the textures and forms found in ancient landscapes and structures. These elements symbolize the harmonious coexistence of past and present, offering a modern interpretation of history’s influence. The earthy tones shades of brown, green, and neutral hues evoke grounding, resilience, rebirth and connection to nature.
While the primitive natural totem prints represent passion, love, and the eternal light of hope.
Overall, the collection is a derivative of the brand’s concept which is a fusion of sensory experience and artistic expression with layers rooted in Greek philosophy. Check out more of the collection over @aisthesisouv instagram
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