In today’s post we’re breaking down the learning points from the epoc studios episode on the seaggs Podcast.
If you didn’t already epoc studios is a marketing agency for streetwear brands found by adams epoc . Seaggs is one of the most well known designers and brands among the space. He’s also responsible for the widely used mock-up packs that has gained a lot of favour among underground brands.
Be sure to check them out and also check out the full video on the Seaggs channel. There’s a lot brands can learn from it!
You guys seemed to appreciate the last video breakdown so here’s another.
FUCK A PLAN B
Adam mentioned quitting his job to go all in on his business ventures. Undiscovered is not giving you a pass to quit your job but a pressurised situation can leapfrog you in the direction you want to go in. Do this with due diligence.
THE HALO EFFECT OF "WOW" PIECES
The craziest products you see from brands weren't always created with the intent to sell or at least sell out. you can use "wow" products as a lead magnet to your website which can convert into sales with your products.
MONEY & GRATITUDE
Money is important. But it can't be everything. If money is all you see, you'll lose vision of what's important not only in your business, but possibly even your personal life. Making bank is a good aim, but practicing gratitude is also a good aim. Remember everything you have in life.
A GOOD CIRCLE & GOD
A good circle and god can provide a good sense of belief that you need along your journey. mental health is important and having someone you can rely on shouldn't be overlooked.
PRE DROP PREP
Don't forget, marketing starts before the drop. Warm up your customers pre drop to maximise your sales. This doesn't matter too much if you're already established and you've built quite a loyal customer base. But for starting out brands. This is important.
THE IMPORTANCE OF A GOOD PRODUCT
We've repeated this multiple times and will continue to do so. Product first.
REMEMBER YOU'RE A BEGINNER
It's very easy to get upset at where you are with your journey but always remember you're a newbie in the game. Sure some people get a crazy first drop but that's a small percentage. Trust in the process and compare Yourself less.
CUSTOMER CARE
I think we've all come across brands with terrible customer care. Terrible customer care is one of the quickest way to damage your brand.
INPUT = OUTPUT
Last but not least, Go all out. You typically only get what you put in. Stay patient and look at how improve and makes things more efficient when appropriate.
Be sure to check out the episode below!
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